Who knew a man's comfort downstairs was worth so much money?
Sportswear brand Lululemon has just discovered the high profits that come with making sure a guy has room to move in the pants. The company's ABC pants (an acronym for 'Anti-Ball Crushing') are behind a 16 percent growth in same-store sales last quarter, Chief Executive Officer Laurent Potdevin said, according to Bloomberg.
These pants have been "engineered" to help guys feel free while going about their daily schedule, with the Lululemon website stating they give "you and the family jewels room to breathe." They have six pockets, reflectors under the cuffs and are made with sweat-wicking Warpstreme fabric. Fresh and roomy Read more...
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